Jussi-Pekka Erkkola

Digital Marketing | New Media | Communications

I'm a web junkie and internet driven communicator and marketer working at Valio (ex-Nokia). I enjoy sports (especially biking), popular culture, video games, good food and great company. If you have any questions, please drop me an email or give me a call: 

  • jerkkola@gmail.com 
  • +358 40 802 3405
(Looking for my MA thesis / gradu on social media in Finnish? Sosiaalisen median käsitteestä)

Profile

Jussi-Pekka Erkkola
Head of Digital Marketing at Valio
Marketing and Advertising | Finland, FI

Summary

I'm a web junkie and internet driven strategist, communicator and marketer. In my current role I'm heading Valio's digital marketing strategy and also the web and mobile service development.

My professional interests are related to internet, business, media, online communities, interaction, marketing, communications, information technologies, design and the complex intersection of the above-mentioned topics.

Experience

  • Sept 2012 - Present
    Head of Digital Marketing / Valio
  • Aug 2011 - Present
    Digital Marketing Manager / Valio
    - Heading Valio's mobile and online service development - Responsible for Valio's digital marketing strategy
  • Mar 2011 - Present
    Marketing Manager, Social & Digital Media / Nokia
    - Social marketing community lead at Nokia, global - Development and execution of social media and digital marketing strategies, tools and frameworks - Development of online and social measurement and KPI framework - Planning and execution of digital and social marketing activities and campaigns
  • Feb 2007 - Present
    Digital Marketing Manager / Nokia
    - Orchestrating Nokia's social and digital media activities globally - building online strategies and metrics development - consulting business units - campaign work and site building - engagement and advocacy activities - Also tweeting on @nokia and working on facebook.com/nokia and youtube.com/nokia.
  • Apr 2004 - Present
    New Media Specialist / Nokia
    Developing Intranet, introducing Enterprise 2.0 technologies to Nokia, internal community management, designing and working on web sites and service concepts both external and internal, content creation, event management, strategy and guideline creation and communications consultancy.
  • Jan 2004 - Present
    External Consultant / Nokia Mobile Phones
  • Nov 2003 - Present
    Web designer / University of Tampere

Education

  • 2010 - 2010
    Harvard Business School
    Taking Marketing Digital
  • 2005 - 2008
    Taideteollinen korkeakoulu - Konstindustriella högskolan
    MA in New Media in New Media, International Design Business Management (IDBM), Futures Studies
  • 2001 - 2004
    Jyväskylän yliopisto
    BA in Communication studies in Speech Communications, PR & Organizational Communications, Multimedia, Leadership & Management
  • 2000 - 2001
    Tampereen yliopisto
    Computer science

Additional Information

Websites:
Personal Website
My LinkedIn

Photos

Favorites

My Flickr Photos
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