Finnish PR wire services are tweeting

Posted: February 20th, 2009 | Tags: , , | Comments

Twitter is getting more traction also in Finland. Jaiku is fading away and more and more Finns are joining Twitter. (Follow me in Twitter!)

Now at least two Finnish PR agencies have been testing out how to use Twitter. Cision Wire Finland and Net Profile are both feeding links to press releases of their clients in Twitter.

Curretly these accounts have only handful or no followers. Cision seems to have created Twitter accounts to all of their Nordic markets. Netprofile is tweeting about their clients, so it is not really a PR wire. I guess these activities are mainly done for SEO at the moment. (There’s no traditional SEO value, because nofollow link values.) This kind of usage of Twitter is a quite traditional push-PR.

If you are interested to know how to use Twitter in an effective way for public relations, I recommend you to read about MicroPR. The main reason behind MircoPR is to force PR firms to approach bloggers and other social media voices in the open using open social flow apps like Twitter. MircoPR also enforces PR agencies to jettison the old press release model with all the claptrap. In MicroPR bloggers, journalists, analysts, send a public message @MicroPR when you want to reach PR professionals. This approach enables a broader, more effective network of resources for stories today and in the future.

Make sure also to read an another great post by Brian Solis about Twitter tools for community and communications professionals.

  • Brightkite has drawn some positive attention lately. At least when it comes to the Finns looking an alternative to Jaiku and Twitter.

    I'm also keeping my eye on Bloggy.se - it seems to copy Jaiku pretty well - the downside is the Swedish UI...
  • I has been sad to see Jaiku getting more quiet, but it has been interesting to more and more Finns in Twitter.

    I'm not sure what I think about Brightkite. The location aspect is cool, but otherwise I guess it has too many features.
  • Isko
    I don't think Twitter has any traditional SEO value since all their outbound links are nofollow links. You are probably spot on with the push-PR.
  • Uuh... exactly. Silly me. Thanks for pointing that out!

    Pushing feeds to Twitter is easy, but using Twitter only for that is a missed opportunity.
  • Hi,

    Also YLE is now on twitter: http://twitter.com/ylenews
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