The dispute between Finnair and their pilots is getting interesting. This time the pilots are showing their understanding of internet memes.
I find it quite funny that the video refers Finnair’s management approach as blog-leadership (blogijohtaminen). If you are unaware of the Untergang meme, check the first(?) Untergang mashup about Xbox live.
(via @taehtinen)
The Finnish airline, Finnair, has been using their blog as a communication channel on a dispute over employment terms. This is a quite unorthodox public relation method on this kind of issue – at least in Finland. In the most recent blog post Finnair’s CEO, Jukka Hienonen, gets frank about the wage negotiation with Finnair’s pilots and their demands.
The corporate blog is a neat way for Finnair to express its views on this issue. The other party in this dispute, the pilots, is having harder time to voice their opinion on the topic. While pilots are resorting to press for expressing their views, their message is also filtered and toned down.
One interesting detail in this controversy is that Panu Mäki, a pilot, has reproached Finnair in Kauppalehti for not publishing his comment in the blog. Finnair has stated that they only approve short and brisk comments in their their blog. Maybe Finnair should have commenting guidelines stated clearly somewhere in their blog.
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